MarTech Conference to be offered free online 26-27 September 2023

From the organizers:

"Attend MarTech, online September 26-27, for FREE, to discover the technologies, solutions, and strategies that can help you execute amazing customer experiences that drive awareness, loyalty, conversions, and revenue."

Speakers will include:

• Steve Armenti, Global Demand Generation leader, Google
• Rebeccah Bakich, Digital Marketing Manager, MNTN
• Brett Bothe, Senior Product Marketing Manager, Salesforce
• Heidi Bullock, CEO, Tealium
• Kevin Gaherty, Executive Director, U.S. Chamber of Commerce
• Adam Greco, Product Evangelist, Amplitude
• Paul Hebert, Director of Enterprise Strategy, Marigold
• Ana Mourao, Global Customer Journey Senior Manager, Stanley Black & Decker
• Talisha Padgett, GM/Martech Platforms and AI, Microsoft
• Steve Petersen, Marketing Technologist, Wyndham Hotels & Resorts
• More...

Agenda (in a nutshell):

Tuesday 26 September:

1100 AM: Panel - "Getting the most out of your martech"

1150 AM to 430 PM: 27 concurrent 30-minute sessions in 7 time bocks

435 PM: Panel - "Responsibly incorporate regenerative AI into your marketing organization" with Q&A

Wednesday 27 September:

10 AM: Coffee talks, 4 concurrent

11 AM: Keynote by Shawn Goodwin: "The Marketing AI Blueprint"

1135 AM - 125 PM: 9 concurrent 30-minute sessions in 3 time blocks

145 PM: Ana Mourao, "Leveraging zero and first-party data for customer activation and engagement"

225 PM: Sharon Mostyn, "Universal Analytics is dead, long live GA4!"

305 PM: Panel - "The 2023 MarTech Replacement Survey" with Q&A

Free registration is here: https://events.martech.org/fall-2023

Entire program will be available on-demand, immediately and until 25 March 2024.

Looks like a good deal which can be had just for providing your personal information (and being added to some email lists, I'm sure).