Why you should invest in paid search ads now
13 May 2020
Paid search produces the greatest ROAS across media per dollar invested in US
New research from Microsoft finds:
- Paid search produces the greatest return on advertising spend (ROAS) across media per dollar invested in US.
- Paid search may be recession-proof: During the COVID-19 pandemic, paid search marketing has been cut back the least and benefited the most by receiving or retaining advertising budget.
- On average, search clicks are directly followed by a conversion 2.6X more than clicks from other ad types.
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