Why you should invest in paid search ads now
13 May 2020
Share this article:
Paid search produces the greatest ROAS across media per dollar invested in US
New research from Microsoft finds:
- Paid search produces the greatest return on advertising spend (ROAS) across media per dollar invested in US.
- Paid search may be recession-proof: During the COVID-19 pandemic, paid search marketing has been cut back the least and benefited the most by receiving or retaining advertising budget.
- On average, search clicks are directly followed by a conversion 2.6X more than clicks from other ad types.
If you found this article helpful and would like to see more like it, please share it:
And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.
Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.
Members currently reading this thread:
Comments on Why you should invest in paid search ads now