Most people want to be rewarded for watching an ad in order to view premium content online

Most people want to be rewarded for watching an ad in order to view premium content online
By
01 February 2017 (Edited 01 February 2017)



eMarketer reports the results of research conducted by Nielsen Media Labs in the summer of 2016 to assess the preferences of 1200 American Internet users for ad-supported vs. paid access to premium digital content.

Key findings:

  • 54% said they would agree to watch ads in order to access content.
  • 29% said they're willing to watch mandatory ads that auto-play before content.
  • 16% said they prefer to pay for content so as not to have to see ads.


It's encouraging for many advertisers that so many users (29%) have no problem with having to watch mandatory ads before getting to content. It would be interesting to see a demographic breakdown of the respondents. Are those 29% skewed toward younger users and/or lower-income users?




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External Article: https://www.emarketer.com/Article/Most-People-Want-Rewarded-After-Watching-Ad-Online/1015111?ecid=NL1001


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