Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

Google introduces AdWords Editor 12 with custom rules and machine-learning features

24 July 2017 (Edited 24 July 2017)

The new AdWords Editor 12 has enhancements that Google says will speed up campaign-management workflow in various ways.


If you're not already familiar with AdWords Editor, it's a free Google tool that's used to download AdWords campaign data, edit it offline, then re-upload the changed version.

New in AdWords Editor 12:

New custom rules:

  • 16 built-in custom rules let you know if your campaigns are violating certain of Google's "best practices." These rulers can be edited or disabled.
  • You can create your own custom rules to find things like empty optional fields, too large max CPC, etc.

Faster version upgrades (because more data can be migrated from old version to new vice re-entering)

Supports Max Conversions bidding strategy: This is a new feature of the latest (June 2017) version of AdWords. It uses machine learning to automatically set "ideal" bids in real time, to maximize conversions from your click budget. Can now be managed offline in the AdWords Editor.

More videos and images in Universal App Campaigns: upload your videos and images and Google selects optimal ones on a case basis by machine learning. Apps can be promoted within other apps as well as on mobile sites in the Google Display Network, Search Network, Google Play or YouTube.

New optional fields for responsive ads: logos, price prefixes, etc. with ad size automatically adjusted to fit space available on different Web pages.

System requirements are: Windows 7 or later, Mac OS X 10.7 or later.

Google changes stuff every day - hard to keep up, isn't it?

Download AdWords Editor 12.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

4/5 based on 1 vote.
Show Individual Votes
Tags , , , ,
Related Listings
External Article: https://adwords.googleblog.com/2017/06/adwords-editor-12-offers-fresh-look-and.html

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article