Google Page Experience Algorithm Update

Google Page Experience Algorithm Update June 2021

In June 2021 Google began using Page Experience as a search ranking factor: Core Web Vitals, Mobile Usability, Security, Ad Experience. Does your website pass or fail?

Find out more.

Google clarifies: Target CPA and Target ROAS not going away - just setup changing



By
22 April 2021

But be aware that targeting is going to be less precise, and click budgets will need to be reviewed


Google has now clarified the announcement made last week in a Developers Blog post that suggested Target CPA and Target ROAS automated bidding strategies were being retired.

Not retired, we're told now - the same AI will be used to do the bidding, just the setup for advertisers will be different, with Target CPA an option under Maximize Conversions, and Target ROAS an option under Maximize Conversion Value, thus:

If you opt for Maximize Conversions and don't select the Target CPA option, you will have Maximize Conversions as it existed before this change.

If you opt for Maximize Conversion Value and don't select the Target ROAS option, you will have the pre-existing Maximize Conversion Value strategy.

But if you set a hard target under either of these options which Google AI finds to be unattainable, you may not see ever-decreasing spend (as you likely would have under the old setup) but rather stable spend - some of it wasted - and fewer conversions.

Watch your spend and conversions!

(For more on this subject, see my earlier article.)


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

   
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , , , , , , , ,
Related Listings




Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article