From a recent post by Sara Kleinberg on Think with Google:

In the past 2 years:

• Mobile searches for "things to do/activities" + "near me" ("things to do near me today" etc.) have grown 6X.
• Location-specific mobile searches for "best things to do" ("best things to do in Boston") grew 85%+.
• Mobile searches for "events/attractions" + "near me" ("concerts near me") have grown over 500%.
• Location-specific mobile searches for "day/weekend" + "trip" ("maine weekend trip") and "things to do" + "tonight" ("things to do tonight in bar harbor") have grown over 100%.
• Mobile searches for "kids/family" + "near me" ("fun activities for kids near me") grew over 390%.

Implications for marketers:

• Travel, entertainment and outdoor companies are a natural fit for these kinds of searches.
• Think tie-ins with food, music, etc. festivals.

===================================================

Comment:

Once again, make sure your marketing collateral is optimized for mobile search and usability, including loading speed, readability, clickability.

Go here for a free mobile speed test of your site.