Technology in Digital Marketing

News and research about marketing applications of digital technologies

Internet Association to be shut down as 2021 ends 80/5 1 2 3 4 5 198 views Internet Association Link Source: David|26 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 350 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 354 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 414 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 390 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 261 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google adds author.url property to article structured data to identify authors across multiple sites 80/5 1 2 3 4 5 276 views 'author.url' will identify authors across media Link Source: David|13 August 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 507 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 333 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 300 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 291 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

European Commission to investigate Google's 'domination' of display advertising 80/5 1 2 3 4 5 184 views EC EVP Margrethe Vestager Link Source: David|24 June 2021 Details Rate Report

More comprehensive Schema.org markup validator to replace Google Structured Data Testing Tool 80/5 1 2 3 4 5 1429 views New Schema.org validator from Google Link Source: David|12 May 2021 Details Rate Report

See your actual browser page loading times, Core Web Vitals performance and more with GTmetrix 100/5 1 2 3 4 5 297 views GTmetrix speed test Link Source: David|28 April 2021 Details Rate Report

Search for in All Categories Agencies: Ads, Marketing, PR AI for Marketing Branding Your Business Conversion Rate Optimization Demographics for Marketers Digital Analytics Digital Media Global Trends How To for Digital Marketers Interactive Advertising Mobile Search Marketing Online Marketing Persuasive Online Copywriting PR, Publicity and Communications Research, Data and Intelligence Search Engine Marketing Social Media for Marketing Technology in Digital Marketing Video Marketing Website Usability and Accessibility Search