Research: What makes Twitter videos successful?

Research: What makes Twitter videos successful?
By
08 May 2017 (Edited )
Share this article:



Research commissioned by Twitter has identified some attributes of successful online videos.

Some key findings:

  • A 15-second video on Twitter is as memorable as a 30-second ad on television.
  • Presence/absence of sound seems not to be a factor in the effectiveness of Twitter videos.
  • A video at the top of a Twitter user's feed is more effective than subsequent videos.
  • Informative videos do better in the morning, entertaining ones do better in the evening.
  • Things that cause Twitter users to watch and click on videos in their feed:
    • Story that immediately grabs
    • People appearing within the first 3 seconds
    • Emotional intensity
    • Relevant content
    • Text/subtitles
Share this article:

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs MS    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora

External Article: 


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: