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57% of US smartphone owners have done "near me" searches when shopping, food is #1 category

57% of US smartphone owners have done "near me" searches when shopping, food is #1 category
29 August 2018 (Edited 29 August 2018)

A new report by digital location marketers Uberall based on a July 2018 survey of 1000+ US smartphone users found:

  • 69% use their smartphones for shopping.
  • 82% of those - so 57% of total - have done a "near me" search.
  • Millennials are the heaviest users of "near me" searches.
  • 93% of those who have done "near me" searches said they are "very likely" (60%) or "likely" (33%) to click on one of the top 3 search returns.

Things most frequently shopped for via "near me: searches were:

  1. Food 84%
  2. Entertainment 56%
  3. Banking 50%
  4. Apparel 41%
  5. Personal care 38%

Most popular search terms used in "near me" searches were:

  1. Specific retailer 48%
  2. Generic product 29%
  3. Brand of product 23%


So, actionable items for tourism-related businesses that want to make sales to visitors doing in-destination smartphone searches:

If you run a restaurant, convenience store, entertainment venue or personal-care service:

  • Be visible in local search.
  • Do sufficient SEO to get ranked in top-3 positions on your most profitable offerings.
  • Make sure all your digital marketing and advertising is mobile-friendly.
  • Do whatever it takes to keep Google happy - use call extensions in your ads, have a complete Google My Business profile, make sure your location on Google Maps is correct and add photos, get good reviews.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs MS    - David
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