Following this recommendation makes perfect sense for both the site owner and users, because minifying page code reduces the size of the HTML files behind your web pages, which in turn reduces:
- The time it takes the user's browser to download the page code
- The time required for the browser to parse the page file and render a meaningful "paint" of the page layout and content
- The load on your server
- The user's data consumption
- Negative assessments of your page on the part of Google
How does minifying work? A software program scans the code of your page, finds and removes white space and comments, and applies many other shortcuts in order to reduce the weight of your page file. And it does this very quickly.
I'm going to minify the code of one of our ACROGlobal.com pages using the HTML Minifier posted on Github by Juriy "kangax" Zaytsev, here: https://kangax.github.io/html-minifier/ which looks like this:
Our page on Direct Response Search Advertising is here: www.acroglobal.com/marketin...ism-search-advertising.htm
and looks like this:
To use the Minifier, I first viewed the source code of the ACROGlobal page in a browser window:
(There's much more, of course.)
Then, I copied all the source code, pasted it into the top pane of the Minifier, chose some options in the right column of the Minifier, and clicked Minify. Here's the minified version of the source code in the previous screencap - note the striking absence of white space and comments:
And here's the Minifier's report on the reduction in file size that occurred in that process:
The Minifier reduced the size of that file by 25%+ with about 10 seconds of work on my part.
And there are 20+ options in the right column of the Minifier that you can turn on or off by click boxes, to tweak the minification to satisfy your every whim.
Not bad. And free, too.