Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

Starting in March 2021 Google is removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site’s mobile-friendliness.

Click to get your free test

Make sure what you have on your site is different enough to be what Google needs to index

15 April 2020 (Edited 15 April 2020)

If your website has the same content as thousands of others, it's unlikely Google's algorithms will say it's important enough to index

In a recent hangout, Google Webmaster Trends Analyst John Mueller said, in part, in answer to a question about a site that suddenly lost ranking (paraphrase, emphasis added):

"Our algorithms really do try to look out for unique, compelling, high quality content. And if your whole website is built up on essentially providing the same [content] as everywhere else then I don’t know if our algorithms would say this is a really important website that we need to focus on and highlight more in search.

"So with that in mind, if you’re focused on kind of this small amount of content that is the same as everyone else then I would try to find ways to significantly differentiate yourselves to really make it clear that what you have on your website is significantly different than all of those other millions of websites that have kind of the same content.

"But you really need to make sure that what you have on your site is significantly different enough that our algorithms will say well this is what we need to index instead of all of these others..."

The truth of what Mueller says has always been sort of intuitively obvious. But now we seem to be hearing that Google's ranking algorithms are capable of distinguishing content that's sufficiently unique, compelling and high-quality from run-of-the-mill content about the same subject.

If you don't have and/or aren't acting on Jack Trout's wonderful 2008 book Differentiate or Die: Survival in Our era of Killer Competition - get it, read it, act on it before your competitors do.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Visit Website
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , ,
Related Listings
External Article: https://www.searchenginejournal.com/being-different-helps-rankings/361362/

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article