Google organic rankings fluctuate wildly as SERP volatility spikes

Google organic rankings fluctuate wildly as SERP volatility spikes
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14 December 2020 (Edited 14 December 2020)

Stability may still be several days away

Webmasters and SEOs worldwide report major fluctuations in page rankings that began with a sharp spike on 4 December following Google's initiation of a Core Update to its ranking algorithm the previous day.

Core Updates typically take up to 2 weeks to roll out completely across countries and languages, allowing rankings to stabilize once again - but with some websites winning and others losing.

Probably best to wait for rankings to settle down before making any drastic changes.


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