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Google estimates its ad products put $335B into the US economy, $22.6B into New England in 2018

16 May 2019 (Edited 23 May 2019)

More than 1.3M American businesses, publishers and nonprofits used Google ad products in 2018.

In its Economic Impact Report 2018 released this week Google claims to have put $335B into the US national economy in 2018 via its core advertising products as used by 1.3M American businesses, publishers and nonprofits:

  • Google Ads for businesses
  • Google AdSense for publishers
  • Google Ad Grants for nonprofits

Also that in 2018:

  • More than 1.3M American businesses, publishers and nonprofits used its ad products
  • Google helped drive US-wide over 1B direct connections like phone calls and online bookings
  • Over 35% of clickthroughs from Google ads to US businesses came from outside the country
  • American businesses using online ads and data analytics had revenue growth 4X that of "less digitally advanced" businesses
  • Google employed full-time more than 64,000 people in 21 US States

Google says its impact numbers don't include economic activity of its employees or that from any of its products (like Google Maps, YouTube) other than its core advertising products as listed above.

Here are Google's impact numbers for the New England states:









New Hampshire


Rhode Island




New England


See the full report for profiles of these New England businesses that Google presents as examples of success stories:

Sweet Equations bakery - Farmington, CT

Maine Lobster Now online lobster sales - Portland, ME

Nested Bean infants' products - Hudson, MA

Fuller's Sugarhouse maple products - Lancaster, NH

Shore Soap Co. soap shop - Newport, RI

Vermont Smoke & Cure smokehouse - Hinesburg, VT

And for some more tourism examples:

Hammer Down River Excursions tour operator - White Bird, ID

Colony Pumpkin Patch agritourism business - North Liberty, IA

The Pig & Pint barbecue restaurant - Jackson, MS

Reel Deal Anglers fishing guide - Jackson, WY

Check these businesses out, learn how they're using Google ad products, get inspired!

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David Boggs    - David
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External Article: https://economicimpact.google.com/static/reports/2018/ei-report-2018.pdf

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