Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

Google announces upgrade to Expanded Text Ads

29 August 2018

Google has announced these changes to its Expanded Text Ads for Search and Display Networks:

  • 3 headline fields, 2 required 1 optional, max 30 characters each, separated by | characters. May wrap.
  • 2 description fields, max 90 characters each
  • 3rd headline, 2nd description not guaranteed to be displayed, especially with narrow screens.
  • If your domain is www.domain.com your display URL will be that regardless of complete landing page URL.
  • Can use 2 optional Path fields - 15 characters each - for keywords etc. related to landing page content.
  • Ads are mobile-optimized, no device-preference setting available.
  • Bulk upload via spreadsheet is available.
  • Bulk editing in Ads Editor is available.

When replacing earlier versions of ads with these new/improved ones, Google recommends leaving the older ads in place, with the expectation that the new ads will get most, but not necessarily all, traffic.

It seems that every day Google creates a new inducement for us to use Google Ads and keep the click charges flowing!

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

4/5 based on 1 vote.
Show Individual Votes
Tags , , , , ,
Related Listings
External Article: https://support.google.com/google-ads/answer/7056544?hl=en

Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article