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Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options

27 August 2021 (Edited 27 August 2021)

Being able to edit Google Ads campaigns offline and seeing previews of results surely beats making edits online in the live Ads interface

The newest Google Ads Editor V1.7 has (almost) all the features of previous versions, including:

  • Offline account management
  • Edit across accounts: search/replace text, move things, undo and redo changes across multiple campaigns
  • See drafts of your edits before finalizing online
  • Export and import files with team members for review and proposed changes
  • Track metrics: CTR, cost, ad position, conversions

And it's still free to download.

The only feature that's been removed is management of Showcase Ads, which are now deprecated.

New features added in this version include:

  • For faster downloading, you can choose specific parts of campaigns to download, vs. always having to download an entire campaign.
  • Support for YouTube Audio campaigns, ad groups and ads
  • Support for Target CPA to Maximize Conversions and Target ROAS for Max Conversions bidding
  • Support for Extensions:
    • Lead form
    • Asset-based sitelinks
    • Asset-based structured snippets
    • Asset-based callouts
    • Related video extensions for video campaigns
  • Support for more recommendations:
    • Fix ad destinations
    • Use Target Impression Share bidding
    • Use Maximize Clicks
    • Use broad match keywords
    • Use Maximize Conversions
    • Add image extensions
    • Set target ROAS
    • Add call extensions
  • Support for Hotel Ads campaigns

For more information, go here to find Google Ads Editor Help.

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David Boggs    - David
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