Advanced Search

European Commission fines Google €1.49 billion for "abusive practices in online advertising"
21 March 2019
Share this article:

The European Commission announced yesterday in a media release that it has fined Google €1.49 billion (around $1.7B) for "breaching EU antitrust rules" during the period 2006-2016, specifically by "imposing a number of restrictive clauses in contracts with third-party websites which prevented Google's rivals from placing their search adverts on these websites."

Competition Commisioner Margrethe Vestager

characterized the basis for Google's fine as "illegal misuse of its dominant position in the market for the brokering of online search adverts."

Two "illegal practices" cited by the EC are:

  • Google's use of exclusivity contracts that prevented publishers from including search results from competitors, and
  • Requiring publishers to request a minimum number of Google ads, and to reserve the most profitable search-results screen real estate for its AdSense for Search product.

Google SVP/Global Policy Kent Walker said:

"We’ve already made a wide range of changes to our products to address the Commission’s concerns. Over the next few months, we’ll be making further updates to give more visibility to rivals in Europe.”

Also this week Google has announced a change to its Android operating system that requires users to pick a default browser and search engine vice automatic defaults to Chrome and Google Search.

Complainants to the EC over the course of the saga have included Foundem (UK), Nokia (FI), eJustice and Microsoft Ciao (since sold to leGuide)(FR), Yandex (RU) and multinationals Microsoft, Expedia and Yelp.

This latest fine makes a total of €8.2B ($9.3B) assessed on Google since the EC began its first antitrust probe in 2010.

Google has appealed the earlier fines - so have paid nothing yet - and are said to be considering an appeal of the latest penalty.

But in that 2018 annual revenue of Google parent Alphabet was nearly $138B, these EU fines aren't going to be putting the company out of business anytime soon.

Share this article:

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs MS    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article:

4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: