Google properties had 93% share of all US searches in 2018, 96% of EU searches

Analysis by SparkToro of Jumpshot data from 100B searches/month finds these search-share statistics for the USA in 2018:

Google properties:

Others:

And for the European Union:

Google properties:

Others:

And also in 2018 Google properties had combined search shares greater than 90% for each of these EU countries:

The conclusions to be drawn from these numbers are obvious:

Throughout the Western world, for visibility in Internet searches for most business purposes, only Google matters.
Accordingly, now and for the foreseeable future, anyone seeking sales or other forms of valuable conversions online needs to be aware of, and play by, Google's rules.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Website	Visit Website https://www.google.com/
Rating	100/5 1 2 3 4 5 5/5 based on 1 vote. Show Individual Votes
Related Listings	Consumers interacted more with businesses via local search in 2018: reviews per location up 87% What are the most popular Google search queries for Boston tourism in January? Yet another study finds more than 50% of Internet users cannot recognize Google Ads in SERPs Google's dominance in local search leads marketers to seek creative alternatives What were the top trends in Google searches for tourism destinations in 2018? Google flights and hotels metasearch taking traffic share from OTAs How to use Consumer Barometer with Google to see how Internet users in any country research and buy