Search optimization, marketing, and advertising - paid, sponsored and organic
Facebook travel ads
Link Source: Skift
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Facebook poses little threat to Google in travel advertising
Link Source: Investors Business Daily|13 February 2017
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hotel search
Link Source: TrustYou|6 February 2017
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Google + hotels
Link Source: Koddi|9 January 2017
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UK lodging
Link Source: David|12 December 2016
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secret ad tests
Link Source: Advertising Age 1 November 2016
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EC vs. Google
Link Source: David 27 October 2016
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YouTube vs. TV
Link Source: ClickZ 27 September 2016
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universal + extended search
Link Source: SearchMetrics September 2016
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Penguin update
Link Source: David 7 October 2016
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digital travel marketing
Link Source: tnooz 16 September 2016
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travel keywords
Link Source: SimilarWeb 7 September 2016
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pre-launch checklist
Link Source: Search Engine Watch 13 September 2016
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ranking factors
Link Source: http://www.webpronews.com/changes-google-ranking-factors-2016-2016-07/
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