Research

New information from reliable sources about companies, markets and competitors

Google's SMITH algorithm outperforms BERT on long-form text 100/5 1 2 3 4 5 Link Source: David|11 January 2021 Details Rate Report

What consumers want - and don't want - to see in online advertising 80/5 1 2 3 4 5 Consumer ad preferences Link Source: David|10 January 2021 Details Rate Report

Google reports on changes in consumer behavior for holiday season 2020 100/5 1 2 3 4 5 Most consumers are shopping online more this holiday season Link Source: David|31 December 2020 Details Rate Report

How local advertising changed in 2020 80/5 1 2 3 4 5 Spend moving to targeted ad forms Link Source: David|30 December 2020 Details Rate Report

Google organic rankings fluctuate wildly as SERP volatility spikes 80/5 1 2 3 4 5 Link Source: David|14 December 2020 Details Rate Report

Google launches 'Travel Insights with Google' to aid travel partners in recovery from COVID-19 80/5 1 2 3 4 5 Travel Insights with Google Link Source: David|9 December 2020 Details Rate Report

Jakob Nielsen updates his 10 general principles for interaction design 80/5 1 2 3 4 5 Many designers still ignore these principles Link Source: David|23 November 2020 Details Rate Report

COVID-19 recovery: Health, digital consumption, sustainability will drive consumer behavior 80/5 1 2 3 4 5 Link Source: David|29 September 2020 Details Rate Report

Intent beats demographics for targeting video ads - and quality may not matter 80/5 1 2 3 4 5 Link Source: David|28 August 2020 Details Rate Report

Avoid 'unnatural' backlinks that can trigger Google penalties 80/5 1 2 3 4 5 Link Source: David|30 May 2020 Details Rate Report

Trends in travel searches: Week ending 1 May 2020 100/5 1 2 3 4 5 Link Source: David|13 May 2020 Details Rate Report

Why you should invest in paid search ads now 80/5 1 2 3 4 5 Link Source: David|13 May 2020 Details Rate Report

Most marketers are spending same or more on marketing and technology during COVID-19 80/5 1 2 3 4 5 Link Source: David|11 May 2020 Details Rate Report

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 Link Source: David|28 April 2020 Details Rate Report

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