Research, Data and Intelligence

New information from reliable sources about companies, markets and competitors

Most B2C marketers have concerns about negative customer perceptions of gen AI 80/5 1 2 3 4 5 277 views 72% said they are at least a little concerned Link Source: David | 27 December 2023 Details Rate Report

Generative AI: An Emerging Threat to Direct Travel Supplier Booking 100/5 1 2 3 4 5 513 views Gen AI for travel planning Link Source: David | 30 November 2023 Details Rate Report

Travel websites are among the least accessible for those with disabilities 80/5 1 2 3 4 5 505 views 4 universal barriers to booking found Link Source: David | 31 August 2023 Details Rate Report

How top SEOs measure success in 2023 100/5 1 2 3 4 5 262 views Survey data from 3,890 SEO pros, about half in USA Link Source: David | 30 August 2023 Details Rate Report

Dentsu study finds audio ads get more audience attention than video ads 60/5 1 2 3 4 5 355 views audio ads get more attention Link Source: David | 31 July 2023 Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 329 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 342 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

Lower Google Ads conversion rates resulting in higher costs per lead in 2023 100/5 1 2 3 4 5 411 views Google Ads Benchmarks 2023 Link Source: David | 16 May 2023 Details Rate Report

Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter 100/5 1 2 3 4 5 190 views Google 1Q2023 Search Ad CPC Growth Slows Link Source: David | 15 May 2023 Details Rate Report

Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies 80/5 1 2 3 4 5 207 views Cookies outperformed IBA solutions but not overwhelmingly Link Source: David | 19 April 2023 Details Rate Report

Category, Name and Proximity drive GBP Local Pack rankings in 2023 100/5 1 2 3 4 5 209 views 2023 Whitespark survey looked at 149 ranking factors Link Source: David | 29 March 2023 Details Rate Report

53% of remote workers want to take a bleisure trip 80/5 1 2 3 4 5 201 views Destinations with natural landscapes are most popular: 47% Link Source: David | 13 March 2023 Details Rate Report

Americans trust ads, search and social media a lot less if AI is in the mix 80/5 1 2 3 4 5 179 views AI involvement lessens trust by double-digit percentages Link Source: David | 27 February 2023 Details Rate Report

Google Optimize will no longer be available after September 2023 80/5 1 2 3 4 5 230 views Expect more Google feature cutbacks in down economy Link Source: David | 24 January 2023 Details Rate Report

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