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Lead Form Extensions for Google text ad campaigns now in beta

Lead Form Extensions for Google text ad campaigns now in beta
15 November 2019

Prospects can provide contact info directly in search results

The Lead Form Extension now in beta for Google text search ads campaigns enables advertisers to capture opted-in contact info on prospects - which Google says it will not use to personalize ads served to the user - directly from search results via dropdown forms attached to ads.

When a user completes a lead form, Google Ads will count that as a lead conversion in performance reports.

Google has provided a set of eligibility requirements for the use of lead forms, including:

  • Inaccurate business names not allowed
  • Ineligible ad categories:
    • Adult-oriented
    • Alcohol-related
    • Gambling-related
    • Healthcare and medicines
    • Political content
  • Misuse of user personal information forbidden
  • Offers must be available
  • Proper trademark use required

To attach a Lead Form Extension to an existing Google Search ad:

  1. In Google Ads account, go to a Campaign, click Ads & Extensions in menu, click Extensions at top of page.
  2. Click the + button and select Lead form extension.

To create the Lead form extension, in the selected campaign, click Settings on the left menu, then in the Settings dialog click Goal:

Then expand Goal and select Leads:

In the left menu open Ads & Extensions and select Lead form extension:

In the Create your extension dialog, enter a call to action of up to 30 characters:

Then in the Create your lead form dialog:

  1. Enter headline, business name and description of your offer,
  2. Select item(s) of user information you want to collect.
  3. Provide a link to your website's Privacy Policy.
  4. Provide a background image for the ad.
  5. Save all of that.

To download a CSV file of lead data collected by Google, in your Google Ads account, click Ads & Extensions in the left menu, click Extensions at the top of the page, click Download Lead.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
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