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Two out of 3 US Millennials have ad blockers installed but 36% don't use them

Two out of 3 US Millennials have ad blockers installed but 36% don't use them
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28 November 2016 (Edited 28 November 2016)



eMarketer reports on ad-blocker research on 2700 US adults aged 18-24 by ad agency Anatomy Media.

Key findings:

  • Most US millennial Internet users have an ad blocker installed on at least one device.
  • 46% have on on desktop computer.
  • 31% have one on mobile device.
  • 14% block ads on both computers and mobile devices.
  • 36% say they don't use the ad blocker, but use is trending up:
    • In 2016 69.8% of all American Internet users will use an ad blocker, up 34.4% from 2015.
    • In 2017 86.6M Americans are expected to use an ad blocker.


On the bright side: a significant proportion of those people - millennials and others - who choose to use ad blockers cannot be convinced of anything through advertising - so be happy you're not wasting impressions or clicks or bandwidth on them.




And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
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External Article: https://www.emarketer.com/Article/Most-Millennials-Have-Installed-Ad-Blockers/1014592


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