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Google organic rankings fluctuate wildly as SERP volatility spikes

14 December 2020 (Edited 14 December 2020)

Stability may still be several days away

Webmasters and SEOs worldwide report major fluctuations in page rankings that began with a sharp spike on 4 December following Google's initiation of a Core Update to its ranking algorithm the previous day.

Core Updates typically take up to 2 weeks to roll out completely across countries and languages, allowing rankings to stabilize once again - but with some websites winning and others losing.

Probably best to wait for rankings to settle down before making any drastic changes.

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David Boggs    - David
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