Join mailing list
Insights into the mobile-first mindset of Generation Z
By
03 May 2018 (Edited 03 May 2018)

Share This Article


Source: David|3 May 2018


Google has released the results of a study by Ipsos of the digital behavior of GenZ individuals (ages 13-17).

Key findings:

  • Getting first phone (typically at age 12) is a Major Life Event for GenZ.
  • 70% of GenZ spend 3+ hours/day doing using smartphone.
  • 68% of GenZ buy stuff (including video games, books, apparel, electronics, accessories and groceries) online; 53% do it via smartphone.
  • 64% of GenZ say that images they see online influence purchases
  • GenZ wants to stay connected using (1) texting 38% (2) messaging apps 18% (3) in person 15%.

Top smartphone activities for GenZ - % spending 3 hours/day or more:

  1. Watching video 71%
  2. Using messaging apps 52%
  3. Social networking 51%
  4. Playing games 42%

More about GenZ:

  • 26% of US population
  • $44B annual spending power
  • Smartphone is most-used device for 78%
  • 53% say the number of followers/subscribers they have on social channels is important to them.
  • #2 aspect of a product that makes it "cool": they see an ad about it

Did you catch that last item: "Seeing an ad about a product makes it cool"? That's the coolest thing I've heard today. It's #2 behind #1 reason "friends are talking about it" but ahead of #3 "it's personalized to me."

Nowhere in there do I see a separate item for anything like "good content".

GenZ just like ads.

But I'm sure that's not an unqualified fact. I think if you drilled down into the data you'd find that preferred ads are relevant, interesting and non-intrusive. Sort of like content.

But ads making stuff cool is a great thing for marketers!


If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below.


David Boggs    - David
View David Boggs's profile on LinkedIn

AdWords Search Certification - David H Boggs

   
Rating
4/5 based on 1 votes.
Tags , , , , ,
Views 130 views. Averaging 1 view per day.
Related Listings
Similar Listings
External Article: https://storage.googleapis.com/think/docs/GenZ_Insights_All_teens.pdf


E-mail:
Quick Reply
Name:
E-mail:
Subscribe to my newsletter:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article