Online Marketing

Using digital channels to identify the best customers for your business and providing them with what they want

Miles Partnership buys majority stake in UK agency Black Diamond Updated 80/5 1 2 3 4 5 652 views London-based Black Diamond has 40 employees and 37 current clients Link Source: David | 17 June 2023 Details Rate Report

Festival of Marketing 2023 to be held 5 October in London 80/5 1 2 3 4 5 608 views Full day of marketing inspiration and insights Link Source: David | 25 May 2023 Details Rate Report

Mississippi issues RFQ for tourism marketing targeting Europe 100/5 1 2 3 4 5 682 views 2-year contract @ $90/hour, potential renewals of up to 36 months Link Source: David | 31 March 2023 Details Rate Report

OTAs see strong recovery of search traffic in December Updated 80/5 1 2 3 4 5 300 views Booking.com took share from competitors Link Source: David | 31 January 2023 Details Rate Report

Google rolling out Vehicles Listings feature for dealers' Business Profiles 80/5 1 2 3 4 5 270 views Dealers can now load their inventory into GBP Link Source: David | 30 January 2023 Details Rate Report

Google adds new advertising features for attractions and tour operators Updated 80/5 1 2 3 4 5 1212 views Tour operators and attractions can now edit ticket prices from Google Business Profile Details Rate Report

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 815 views between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 511 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 567 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 3067 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Travel Insights with Google launched in US in partnership with Destinations International and HSMAI Updated 80/5 1 2 3 4 5 310 views Travel Insights with Google Link Source: David|21 July 2021 Details Rate Report

New research finds a one-second reduction in page load time lifts conversion 5.7% on mobile, 3.3% on desktop Updated 80/5 1 2 3 4 5 285 views 59% of conversions come from pages that load in under 4 seconds Link Source: David|30 June 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 428 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

Euromonitor International updates 10 global consumer types 100/5 1 2 3 4 5 2593 views Impulsive Spenders look to me like the best prospects for businesses not trying to be the lowest-cost provider. Link Source: David Details Rate Report

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