About David H. Boggs...
I’m a dedicated student of tourism, constantly seeking new and better ways to help people find the destinations, tours, hotels, inns, restaurants and attractions that will best provide them with the unforgettable travel experiences they’re looking for.
Along the way to where I am now, I’ve done construction, worked in mills and unloaded trucks while getting a Master of Science degree in Human Factors Engineering; then built ships, farmed, done management consulting, sold electric power - and stored up all that I learned from that breadth of experience.
Since 2000 - by choice, because people and places and the interactions between them hold an irresistible fascination for me - I've worked exclusively in tourism marketing and advertising. (You can see some clients here.)
And because Google last year had a 93% share of all US searches - 96% in Europe - and offers the world’s best suite of advertising and marketing products for tourism - I’m Google Ads and Google Analytics certified, and spend many hours every week keeping up with Google's latest enhancements and changes to Google Ads, Google My Business, Mobile First Indexing, and all its other tools and platforms.
Tourism Boards on which I've served include HSMAI New England and the Cape Cod Hospitality Marketing Association. I'm also a member of the Maine Tourism Association and the Boston Interactive Media Association. Acquired a couple of awards along the way, too:
When not traveling, my wife Blanche and I divide our time between our two favorite small towns: Boothbay Harbor, Maine and South Boston, Massachusetts.
ACRO Global, my interactive tourism marketing and advertising agency, has offices in Boothbay Harbor, Maine and Boston, Massachusetts USA. Since 1995, we've been using the Internet to track down the latest trends in the marketing and advertising of tourism, tested these, identified the best, and passed those on to professionals like you who are involved in the selling of tourism products in North America and overseas.
My blog here is focused on helping tourism destinations and businesses realize their business goals through:
- Google’s search, advertising, analytics and marketing platforms and products
- Use of the best of the many free and low-cost, digital tools that we test and review for tourism marketing applications
- Actionable tourism and other relevant research that we curate from reliable sources worldwide
- Sharing of the experience of others with bottom-line responsibility for tourism destinations and businesses
FYI, here are links to some sample posts: