Hi - thanks for coming!
My blog is focused on helping tourism destinations, companies and associations realize their business goals through knowledge and application of actionable research and the experience of others.
I blog about Advertising, Branding, Marketing, PR, Research, Search, Social Media and related topics - always with application to one or more aspects of tourism.
My goal is to present insightful, relevant, tested information to help tourism businesses develop, advertise and market products that are successful and profitable, while providing the best possible experiences for your visitors. And to keep you from having to reinvent the wheel.
I try to post at least once a day, Monday through Friday. To not miss any, just subscribe!
How I know a bit about tourism is: every day at my agency ACRO Global we do digital tourism marketing and search and direct-response advertising, specializing in:
- Making tourism destinations and businesses highly visible on Google
- Creating and executing effective Google Ads campaigns for tourism
- Writing engaging and persuasive tourism content
- Measuring and optimizing tourism Web sites for conversion through analytics
All our work is based on the latest and most relevant research in the fields of tourism, marketing and advertising.
If you have - or think you might have - a specific interest in using any of those kinds of services, or questions about them, and would like a personal response from me, please shoot me an e-mail from my contact page and I'll get back to you shortly. (No salesman will call!)
Best regards,
