Google Certifications - David H. Boggs, MS

 Ready to start making more money now? Most Google Search Marketing campaigns need an investment of a few hundred to a few thousand dollars a month, unconditionally guaranteed to satisfy you. Go here to tell me a bit about your business objectives and Get a Quote!

Google Search Ads Certification

Demonstrates mastery of building and optimizing Google Search campaigns. Certified users exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives; also best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network. This Certification recognizes the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Develop a plan to reach new and existing customers with Google Search Audiences
• Ensure the Search marketing plan is aligned with the digital marketing budget

Read more about using Google Search Ads (formerly AdWords) for fast marketing results from search.

Google Display Ads Certification

Demonstrates expertise using Google Display to deliver results that get the most from display advertising investment. Certified users have mastered the development and optimization of effective Display strategies and campaigns that achieve specific marketing goals. This Certification recognizes the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Display strategy consistent with wider company marketing plans
• Generate a plan to increase awareness, consideration, action and retention using Google Display
• Develop a plan to reach new and existing customers with Google Display Audiences
• Ensure Display marketing plan is in alignment with digital marketing budget

Read more about using Google Display Ads to reach and engage with new customers.

Google Ads Measurement Certification

Demonstrates the ability to measure and optimize digital ad performance using Google's measurement solutions. Certified users have demonstrated an understanding of the metrics that matter and are able to turn key insights into action to improve Google Ads performance and make an impact on a business. This Certification recognizes the ability to:

• Translate marketing objectives into measurable actions
• Set up tracking effectively to measure sales, app downloads/installs and/or leads
• Understand how to analyze and act on insights from conversion tracking data
• Choose the right attribution model according to business goals

Google Analytics Individual Qualification

Google Analytics enables the study of data across all digital platforms and devices in order to understand how users interact with the totality of a company's online presence. It provides reliable, actionable measurements; intuitive and flexible reports; cross-platform attribution; behavioral predictions driven by machine learning; identification of growth opportunities; and much more. Google Analytics is an essential tool for both Search Engine Optimization and Google Ads Advertising.

The Google Analytics Individual Qualification demonstrates proficiency in advanced concepts of the Google Analytics platform including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. This Qualification recognizes the ability to:

• Understand the core principles of the Google Analytics platform and apply them to real-life situations
• Use Google Analytics to develop effective strategies and run more effective marketing campaigns
• Interpret the visitor behavior that Google Analytics gathers
• Apply best practices in utilizing analytics intelligence to improve marketing campaigns

 Ready to start making more money now? Most Google Search Marketing campaigns need an investment of a few hundred to a few thousand dollars a month, unconditionally guaranteed to satisfy you. Go here to tell me a bit about your business objectives and Get a Quote!