Get Ready for the Google Page Experience Algorithm Update Coming June 2021

Google Page Experience Algorithm Update June 2021

Google's Page Experience Algorithm Update - coming in June 2021 - is designed to highlight pages that offer great user experiences.

Changes you'll be seeing from the Page Experience Update include:

Ranking will consider several page experience signals, including the 3 Core Web Vitals metrics introduced earlier this year.

Accelerated Mobile Pages (AMP) format will no longer be required for eligibility of a page to appear in the Top Stories carousel, and AMP Badges will no longer be displayed.

A new Page Experience Report has been added to Search Console, encompassing metrics for:

  • Core Web Vitals
  • HTTPS Security
  • Ad Experience (e.g., absence of intrusive interstitials
  • Safe Browsing Status
  • Mobile Friendliness

Google Search Console Page Experience Report

Google Search Console Report

Search Console Page Experience report | Good Pages - Mobile

The Search Performance Report in Search Console has been updated to permit filtering of pages by page experience.

Signed Exchanges (SXG) - which enable prefetching of resources in compatible browsers, for improved page experience - are now available on Google Search for all web pages, built with or without the AMP framework.

About Core Web Vitals

Core Web Vitals

The 3 Core Web Vitals metrics are:

  • Largest Contentful Paint (LCP) for loading speed
  • First Input Delay (FID) for interactivity
  • Cumulative Layout Shift (CLS)for visual stability

The Core Web Vitals report (below) is intended to show you how your pages perform based on real-world usage data, with URLs grouped by:

  • Status (Good | Needs Improvement | Poor)
  • Metric (LCP | FID | CLS)
  • URL Group (groups of similar web pages)

The Core Web Vitals report gets its data from the Chrome User Experience (UX) Report which is powered by user experience metrics collected and aggregated across the web.

Google Search Console Core Web Vitals Report

Google Search Console Core Web Values

Search Console Core Web Vitals report - Overview


Note that:
  • Only indexed URLs can appear in the report.
  • URLs reported are actual URLs for which data were recorded, not canonical URLs.
  • The status reported for a URL is the status of its most poorly performing metric.
  • URLs for which there are insufficient data won't be included in the report.
  • If your site is new or otherwise lacks sufficient data, you can run live performance tests using the PageSpeed Insights tool or the Chrome Lighthouse tool.
Google Search Console Report

Search Console Core Web Vitals report overview - Desktop version

Want fast, expert help with preparing for the Page Experience Update? Send me a Dedicated Page Experience Inquiry Form below and I'll get back to you within 24 hours!

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Contact me:

 David H. Boggs
Search Marketing & Advertising
36 Sea Street
Boothbay Harbor, ME 04538
USA
 [email protected]

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