MMGY Hills Balfour - as the former Hills Balfour agency with offices in London and Dubai is known since being acquired by MMGY in 2018 - has created for the World Travel and Tourism Council a marcom/pr campaign in response to the COVID-19 pandemic.
Here are tagline and short description from the campaign website:
Filling feeds with amazing stories about the world, from around the world.
At a time when new travel stories cannot be made, let’s take a moment to reflect on our most special, inspiring travel memories and share them with the world using #TogetherInTravel. Even though we can’t leave home right now, as a community we can fill social media with stories, images, videos, and more to keep the spirit of travel well and truly alive.
The campaign encourages travelers to use the hashtag #TogetherInTravel across social media and share videos to unite with others in soildarity. The video shown below, along with user-generated content and videos, will be hosted at http://www.togetherintravel.com/ .
- David
