Google wants to see content written by people, for people - not for search engines - in search results, introduces ranking 'signal' accordingly

The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023

Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.

New alternative technologies are intended to improve user privacy while generating revenue for advertisers.

Tracking prospects through the marketing funnel to conversion will be more difficult and costly.

Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.

Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads.

Google has hinted that pages with 'intrusive interstitial" ads will be a particular target.

Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets.

Understanding user intent and how people translate it into queries will be key for SEO

Many factors go into Google's assessment of page quality

DDA will soon be available to all Google Ads accounts

Travalyst also partners with Booking.com, Tripadvisor and Visa