The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023

Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.

Many consumers (48% of survey respondents) now say they prefer online services

New alternative technologies are intended to improve user privacy while generating revenue for advertisers.

Tracking prospects through the marketing funnel to conversion will be more difficult and costly.

Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.

Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets.

Suit claims Google acts as "illegal monopoly" in online search

Google has begun testing of Trust Token APIs

IAB Tech Lab works to help the interactive ad industry grow