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SMX Create conference by Search Engine Land will be held online tomorrow 13 April 2021



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12 April 2021 (Edited 18 April 2021)

Content and copy training for search marketers


Search Engine Land will present SMX Create: Content & Copy Training for Search Marketers online tomorrow.

From Search Engine Land:

"After attending SMX Create, you’ll be able to…

  • Develop and execute a successful content strategy
  • Craft compelling ad copy
  • Optimize your landing pages
  • Identify winning ad copy through A/B testing
  • Navigate recent industry changes that directly impact the value of content"

Conference is organized into 2 main tracks, SEO and PPC.

Organizers recommend you watch one live, view the other on-demand.

Speakers will include:

SEO Track:

  • Aja Frost, Head of EN SEO, HubSpot
  • Barry Schwartz, SEO Editor, Search Engine Land
  • Alli Berry, SEO Director, The Motley Fool
  • John Shehata, VP/Global Audience Development Strategy & CRM, Conde Nast
  • More...

PPC Track:

  • Patrick Gilbert, Executive Director, AdVenture Media Group
  • Matt Van Wagner, President, Find Me Faster
  • Karen Hopper, Senior Data Strategist, M+R
  • Julia Thiel, Executive Creative Director, 3Q Digital
  • More...

Conference begins at 11 AM Tuesday 13 April 2021 with a keynote speech on "Humans vs. Machines" by Search Engine Land Editor George Nguyen and Director of Search Content Carol Lynden.

At 3:35 PM, Matthew Capala, Founder/CEO, Alphametic will speak on The Psychology of Content.

Following clinics and meetups, the conference program will end at 5:30 PM.

On Wednesday and Thursday, 14 and 15 April, several workshops will be offered (for additional fees).

Cost of an individual conference pass is $149.

All sessions (but probably not the additional-fee workshops) will be available for viewing on-demand as soon as completed.

Go here to register.

Conference agenda packs a lot of material into the Tuesday agenda, and at $149 is probably a good deal for entry- and mid-level SEO and PPC practitioners, especially considering you'll have no travel expenses and can view all the sessions either in-person in real time or later on-demand.


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David Boggs    - David
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External Article: https://marketinglandevents.com/smx/create/#:~:text=SMX%C2%AE%20Create%20%7C%20Ad%20Copy,Marketing%20Training%20%7C%20April%2013%2C%202021



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