Google Page Experience Algorithm Update

Google Page Experience Algorithm Update June 2021

In June 2021 Google began using Page Experience as a search ranking factor: Core Web Vitals, Mobile Usability, Security, Ad Experience. Does your website pass or fail?

Find out more.

SMX Create conference by Search Engine Land will be held online tomorrow 13 April 2021

12 April 2021 (Edited 18 April 2021)

Content and copy training for search marketers

Search Engine Land will present SMX Create: Content & Copy Training for Search Marketers online tomorrow.

From Search Engine Land:

"After attending SMX Create, you’ll be able to…

  • Develop and execute a successful content strategy
  • Craft compelling ad copy
  • Optimize your landing pages
  • Identify winning ad copy through A/B testing
  • Navigate recent industry changes that directly impact the value of content"

Conference is organized into 2 main tracks, SEO and PPC.

Organizers recommend you watch one live, view the other on-demand.

Speakers will include:

SEO Track:

  • Aja Frost, Head of EN SEO, HubSpot
  • Barry Schwartz, SEO Editor, Search Engine Land
  • Alli Berry, SEO Director, The Motley Fool
  • John Shehata, VP/Global Audience Development Strategy & CRM, Conde Nast
  • More...

PPC Track:

  • Patrick Gilbert, Executive Director, AdVenture Media Group
  • Matt Van Wagner, President, Find Me Faster
  • Karen Hopper, Senior Data Strategist, M+R
  • Julia Thiel, Executive Creative Director, 3Q Digital
  • More...

Conference begins at 11 AM Tuesday 13 April 2021 with a keynote speech on "Humans vs. Machines" by Search Engine Land Editor George Nguyen and Director of Search Content Carol Lynden.

At 3:35 PM, Matthew Capala, Founder/CEO, Alphametic will speak on The Psychology of Content.

Following clinics and meetups, the conference program will end at 5:30 PM.

On Wednesday and Thursday, 14 and 15 April, several workshops will be offered (for additional fees).

Cost of an individual conference pass is $149.

All sessions (but probably not the additional-fee workshops) will be available for viewing on-demand as soon as completed.

Go here to register.

Conference agenda packs a lot of material into the Tuesday agenda, and at $149 is probably a good deal for entry- and mid-level SEO and PPC practitioners, especially considering you'll have no travel expenses and can view all the sessions either in-person in real time or later on-demand.

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And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
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