Search Engine Land will present SMX Convert online search conversion optimization training on 17 August 2021.
- Keynote presentation by Search Engine Land Editor Carolyn Lyden
- Interview with Google Group Product Manager for Trust and Privacy Chetna Bidna
- Presentation by Senior Conversion Optimizer Michael Aagaard
- Two tracks, one live and one on-demand, 4 segments each:
- SEO: Keywords, copy, content marketing. link building, navigation and CTAs, testing
- PPC: Ad copy, audiences, targeting, landing page design, CRO
- Site and landing page clinics
- Choice of workshops:
- Landing page optimization
- Advanced CRO
- Early Bird through 31 July: All-access $99, All-access + workshop $209, Workshop only $149
- On or after 1 August: All-access $149, All-access + workshop $289, Workshop only $199
- Group rates available, discounts up to 20%
Go here to register.
Full agenda isn't yet available, so total program time is unknown. $99 sounds like a good deal, but I'd like to see total interaction time before paying up.