Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Google previews new products with marketing potential 80/5 1 2 3 4 5 251 views new Google products Link Source: David|8 June 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type 80/5 1 2 3 4 5 273 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 282 views social media lags search Link Source: eMarketer Details Rate Report

On an average day 27% of people searching online use a smartphone only 80/5 1 2 3 4 5 298 views smartphone searches Link Source: Google Details Rate Report

Google: Most travel categories except packages seeing good search volume growth in UK 80/5 1 2 3 4 5 266 views UK travel searches Link Source: David|18 April 2017 Details Rate Report

Microsoft study finds search to be most influential B2C marketing channel 80/5 1 2 3 4 5 512 views B2C search Link Source: David|5 April 2017 Details Rate Report

62% of top-ranked hotels use keywords in their URLs; 70% use the word "hotel" 60/5 1 2 3 4 5 378 views keywords in URLs Link Source: Search Engine Watch Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 279 views keyword phrases Link Source: David Details Rate Report

Google: 'Next Practices' In Destination Marketing 80/5 1 2 3 4 5 297 views destination marketing Link Source: Forbes Details Rate Report

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend 60/5 1 2 3 4 5 283 views Facebook travel ads Link Source: Skift Details Rate Report

Facebook poses little threat to Google in travel advertising 80/5 1 2 3 4 5 316 views Facebook poses little threat to Google in travel advertising Link Source: Investors Business Daily|13 February 2017 Details Rate Report

91% of travelers use search engines to find accommodation, 81% use Google 80/5 1 2 3 4 5 332 views hotel search Link Source: TrustYou|6 February 2017 Details Rate Report

How Google captures information about people searching for hotels 80/5 1 2 3 4 5 323 views Google + hotels Link Source: Koddi|9 January 2017 Details Rate Report

Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016 100/5 1 2 3 4 5 309 views UK lodging Link Source: David|12 December 2016 Details Rate Report

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