Ad spend analysts Standard Media Index have reported that US ad revenues were down 7% overall year-on-year in August, likely due mainly to unusually high TV ad spend during the Summer Olympics in 2016. Broadcast TV network spend was down 54%.
For all other traditional media also, spend was down by amounts ranging from 4% (out-of-home) to 12% (magazines)
On the other hand, digital ad spend was up 12% overall, with social media spend up 26% and search spend up 17%.
Predictably, highly measurable direct-response advertising continues to take share from less- or un-measurable image advertising.
- David
