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TTRA Marketing Outlook Forum to be held 4-6 October 2021 in Bethesda, MD



By
20 August 2021 (Edited 20 August 2021)

Very promising agenda, and the virtual option looks quite attractive for anyone not in the DC area


The Travel and Tourism Research Association (TTRA) has announced that its Marketing Outlook Forum 2021 will be held in hybrid format in Bethesda, MD 4-6 October 2021.

Speakers will include:

  • Adam Sacks, Tourism Economics
  • Anirban Basu, Sage Policy Group
  • Dr. Suzanne Cook, Marketing Outlook Forum

Agenda:

Monday 4 October 0815-1930

  • DMO Roundtable
  • Emerging Leaders - speed networking
  • Welcoming Remarks
  • Post-Covid-19 Travel Industry: Challenges, Opportunities and Lessons Learned
  • Defending yourself against political attacks
  • Navigating the Perilous Road to Recovery
  • Innovation Out of Crisis: How Travel is Redefining Itself
  • Welcome Reception

Tuesday 5 October 0815-1830

  • Future of Lodging
  • Future of Meetings and Business Travel
  • Digital Marketing
  • Sector Forecasts and Updates
  • International Inbound Travel to US
  • Reception

Wednesday 6 October 0815-1245

  • Anirban Basu: The New Abnormal
  • Diversity, Equity and Inclusion
  • Executive Roundtable - Building Forward with Better Tourism

Attendee rates:

In-Person: TTRA members $899, non-members $1099, one-day pass $650

Virtual: TTRA members $499, non-members $699, additional participants $199

Go here for Conference Registration.

Go here for Sponsorship Opportunities.

Get more info at info@ttra.com or 248-708-8872.

Rooms at the Hyatt Regency Bethesda are $249/night until 17 September

Comment: Very promising agenda, and the virtual option looks quite attractive for anyone not in the DC area.


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