Poll: Marketers say social messaging and video will have top priorities in 2018

The Creative Group unit of staffing agency Robert Half has reported results of a survey in which they asked 400 US ad and marketing executives what social media trends they expect to have the most effect on their advertising and marketing in 2018.

Results:

1. social messaging, mentioned by 33%
2. video (28%)
3. Influencer marketing (11%)
4. VR/AR (10%)
5. paid content or amplification (8%)

According to Zigma Telecom's site Pingle.me, the most popular social messaging apps available for advertising in in 2017 are:

1. Facebook Messenger
2. Viber
3. Line (developed in Japan, popular in Asia)
4. WeChat (developed in China)

So look for continued buildout of advertising opportunities on those platforms.

Of course, video is a no-brainer. Per a post by Ayat Shukairy on the blog of conversion specialists invespCRO, 74% of all Internet traffic in 2017 will be video-based. Enough said.