"Phocuswright...is conducting a study to assess key trends shaping digital marketing practices across the travel industry. The research will explore trends in ad spending and budgets, management, channels and media, metrics, attribution, technology and targeting. Our objective is to understand key trends and develop benchmarks for travel marketers. "
As incentives for travel professionals to complete the survey they're offering:
- a chance to win a $100 Amazon gift card
- to share the results with respondents
- one of 3 full Phocuswright travel research reports
For more information (what more could you need?) you can contact Cat Reith at firstname.lastname@example.org .
If you're responsible for marketing of North American travel or tourism services, please take the time to complete this important survey.
Just getting the results - which, coming from Phocuswright, will be actionable - should be incentive enough.