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48% of UK consumers would give personal information to restaurants to get a personalized menu



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17 December 2019 (Edited 17 December 2019)

Just think of the competitive advantage a restaurant would have owning a list of customers like that...


Reservation-widget makers Sevenrooms reports results of a YouGov survey of 2017 UK adult consumers which show:

  • 53% would like to have the option of a fully personalized menu.
  • 48% - 63% of Gen Z and 55% of those aged 35-44 - would be willing to give restaurants their personal information in order to get such a personalized menu.

And the most popular ways to book restaurant reservations are:

  • Calling the restaurant directly (56%)
  • Walking in (48%)
  • Booking directly on the restaurant website (40%)
  • Through 3rd-party websites (155)

Top restaurant technology wants are:

  • Option to pay by mobile app (25%)
  • Cardless payment option like Apple Pay (20%)
  • Give feedback to the restaurant via mobile device at the table (14%)

Comment:

Just think of the competitive advantage a restaurant would have owning a list of customers like that...


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External Article: https://sevenrooms.com/en/press/sevenrooms-reveals-over-half-of-brits-want-a-fully-personalised-menu-when-dining-in-restaurants/



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