Airbnb reports on first-year progress with Trips and Experiences:
Highlights:
- Experience guest numbers have increased 20X since January 2017.
- Experiences now available in 40 cities in 26 countries.
- Average revenue is $55/booking.
- Two-thirds of guests are aged 35 or younger.
- 90% of all experiences get a 5-star review.
- Most bookings by groups that tend to prefer dining and cooking experiences.
- Solo travelers tend to prefer sport activities: pickup games or yoga.
- Locals as well as vacationers are booking.
Most popular cities:
- Barcelona
- Los Angeles
- Paris
Fastest-growing cities:
- NYC
- Sydney
- Mexico City
Most popular Experiences categories:
- Food and Drink 29%
- Arts 14%
- Sports 10%
Hotels, BnBs, hostels, local tour operators, activities, attractions: are you all watching this? If 90% 5-star reviews for the Airbnb product is accurate, you should be worried about that
How can some distant entity like Airbnb create experiences in your town/state/region that users like as well or better than those produced locally?
Some creative destination-centered cooperation in packaging and distribution is needed here, I think
Regional DMOs, are you going to work with Airbnb or against it? You need to figure that out, because you surely can't just ignore it.
- David
