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Airbnb: Experiences get 90% 5-star reviews across 40 cities



By
01 March 2018 (Edited 01 March 2018)




Airbnb reports on first-year progress with Trips and Experiences:

Highlights:

  1. Experience guest numbers have increased 20X since January 2017.
  2. Experiences now available in 40 cities in 26 countries.
  3. Average revenue is $55/booking.
  4. Two-thirds of guests are aged 35 or younger.
  5. 90% of all experiences get a 5-star review.
  6. Most bookings by groups that tend to prefer dining and cooking experiences.
  7. Solo travelers tend to prefer sport activities: pickup games or yoga.
  8. Locals as well as vacationers are booking.

Most popular cities:

  1. Barcelona
  2. Los Angeles
  3. Paris

Fastest-growing cities:

  1. NYC
  2. Sydney
  3. Mexico City

Most popular Experiences categories:

  1. Food and Drink 29%
  2. Arts 14%
  3. Sports 10%

Hotels, BnBs, hostels, local tour operators, activities, attractions: are you all watching this? If 90% 5-star reviews for the Airbnb product is accurate, you should be worried about that

How can some distant entity like Airbnb create experiences in your town/state/region that users like as well or better than those produced locally?

Some creative destination-centered cooperation in packaging and distribution is needed here, I think

Regional DMOs, are you going to work with Airbnb or against it? You need to figure that out, because you surely can't just ignore it.


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David Boggs    - David
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External Article: https://www.4hoteliers.com/news/story/17999



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