Registration now open for BIMA Geolocation event 1 March 2018 in Boston

Boston Interactive Media Association - an MITX organization - will present a panel discussion on Geolocation and Connecting the Dots Between Online and Offline on Thursday 1 March 2018 at Havas Media, 10 Summer Street (ex-Filene's) Boston.

From the organizers:

"Connecting on- and off-line insights becomes crucial when you consider that today’s path to purchase is a complex labyrinth of touchpoints. Armed with these insights, marketers can connect the dots across platforms to yield better results. Join us and a panel of leading experts to discuss why bridging the gap is necessary to be successful."

Panelists announced so far are:

• Daniel Marque, Talbots
• Michael Blanche, Sito Mobile
• Matthew Russo, Gimbal

Looks like registration fee is $70 for both BIMA members and non-members.

BIMA is a community of over 3,000 digital media buyers, planners and publishers with business interests in the New England market.

Could be an interesting meeting, short and reasonably priced.