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Mobile friendliness of New England state tourist board websites



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11 December 2017 (Edited 11 December 2017)




Google wants all our websites to work well on mobile devices.

Quoting from the current Google Developer site:

"Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence. If you haven't made your website mobile-friendly, you should."

I wondered: how are the 6 New England state tourist boards doing in complying with Google's demand that sites be mobile-friendly?

To try to find out, we ran Google's Mobile Friendliness Tester on their 6 consumer-facing sites.

At the most basic level, here are the results we got:

Per Google, based on data from 5M Web pages, the top-performing US travel and tourism industry sites (defined as the top 30%) have an average index-page loading time of 5 seconds, which Google classifies as being in the "Good" range. ("Excellent" pages load in 3 seconds on average.)

We have the full Google Mobile Friendliness Reports on these 6 sites, and will get into those in later posts.

But just judging from the results above, New Hampshire and Connecticut need to speed up their home pages!

More later...


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David Boggs    - David
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