The Festival of Marketing | The Bottom Line event will be offered virtually 23-25 March 2021.
Today 12 February 2021 is the last day attendee passes are available for the 20% discount rate of £180 plus UK VAT (if applicable), which includes live and on-demand access to the virtual event. Group rates are available.
Agenda will be:
Day 1- Tuesday 23 March: Planning for Success - what you're trying to do, where you want to play, what success would look like
Day 2 - Wednesday 24 March: Making Decisions - drive the decisionmaking process with tools to support and inform execution
Day 3 - Thursday 25 March: Measuring success - what good looks like, what to measure, communicate the impact of investment, deliver return
30+ speakers will include:
- Meghan Farren CMO, KFC
- Vasileios Kourakis Global Director Marketing ROI, L'Oreal
- Sorin Patillinet Global Marketing Insights Director, Mars
- Sara Bennison CMO, Nationwide
- Juliana Chu Director of Digital and Analytics, Kimberly Clark
Looks like a good deal for the price for marketing executives, and you don't have to travel to England to attend.