OTAs see strong recovery of search traffic in December

     Booking.com took share from competitors

---

Google rolling out Vehicles Listings feature for dealers' Business Profiles

     Dealers can now load their inventory into GBP

---

Google Optimize will no longer be available after September 2023

     Expect more Google feature cutbacks in down economy

---

Google CALM technology can speed up natural language processing by as much as 3X

     But it needs more computational power and is slower to output text

---

Google Ads is getting more expensive - but mean ROI is 200%

     Cost per lead is up an average of 19% across industry sectors

---

SMXNEXT conference to be presented free online 15-16 November 2022

     Free SEO and Paid Search Conference

---

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level

     Google Ads spend grew despite uncertain economic conditions

---

Google adds new advertising features for attractions and tour operators

     Compare ticket prices on Google Maps, more...

---

Google upgrades image metadata requirements

     Now easier to add credit and licensing information to photos

---

Google Ads extensions are now ad assets

     Previously ads and assets had separate workflows

---

  More posts...