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OTAs see strong recovery of search traffic in December took share from competitors

Google rolling out Vehicles Listings feature for dealers' Business Profiles

     Dealers can now load their inventory into GBP

Google Optimize will no longer be available after September 2023

     Expect more Google feature cutbacks in down economy

Google CALM technology can speed up natural language processing by as much as 3X

     But it needs more computational power and is slower to output text

Google Ads is getting more expensive - but mean ROI is 200%

     Cost per lead is up an average of 19% across industry sectors

SMXNEXT conference to be presented free online 15-16 November 2022

     Free SEO and Paid Search Conference

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level

     Google Ads spend grew despite uncertain economic conditions

Google adds new advertising features for attractions and tour operators

     Compare ticket prices on Google Maps, more...

Google upgrades image metadata requirements

     Now easier to add credit and licensing information to photos

Google Ads extensions are now ad assets

     Previously ads and assets had separate workflows

  More posts...

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