In September 2017 mobile messaging provider LivePerson surveyed 4000+ Internet users aged 18-34 in Australia, France, Germany, Japan, the UK and the USA.
In all countries except Germany, 60%+ said they prefer communicating digitally to communicating face-to-face. German respondents were split about 50-50.
Also 70% of all respondents said they sleep with their mobile device within reach, and 2 out of 3 said they take it to the bathroom.
The moral is clear: use digital channels – text, e-mail or social media - if you want to reach Millennials.
- David
