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70% of Millennials sleep with their mobile device within reach

30 October 2017

In September 2017 mobile messaging provider LivePerson surveyed 4000+ Internet users aged 18-34 in Australia, France, Germany, Japan, the UK and the USA.

In all countries except Germany, 60%+ said they prefer communicating digitally to communicating face-to-face. German respondents were split about 50-50.

Also 70% of all respondents said they sleep with their mobile device within reach, and 2 out of 3 said they take it to the bathroom.

The moral is clear: use digital channels – text, e-mail or social media - if you want to reach Millennials.

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