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Chinese millennials are driving world travel growth

02 October 2017

Reasons why "China Welcome"-type programs are proliferating at tourism destinations around the world:

  • There are around 400M millennials in China. They're projected to take almost 70% more international trips in 2020 vs. 2015.
  • In 2015, Millennials accounted for about 60% of outbound trips from China.
  • Average annual growth rate of outbound trips from China (8%) exceeds that of any other source market. (Annual rate of growth of trips from the USA is around 3%.)

Everybody needs to get geared up for this.

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