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Discover Puerto Rico issues RFP for media buying and planning

25 August 2020 (Edited 25 August 2020)

Grant funds up to $25M may be used to fund marketing activities that boost tourism and attract investors

Official Puerto Rican DMO Discover Puerto Rico in conjunction with Puerto Rico Housing has issued an RFP for 2 services for the promotion of the island as a tourist destination for 2021:

  • Digital media planning and buying
  • Traditional media buying and planning

Agencies can propose on one or the other or both.

Proposals are due in electronic format only by 5PM San Juan time on 8 September 2020.

The work will be funded by a US HUD Community Development Block Grant for Disaster Recovery related to damage caused by hurricanes Irma and Maria in 2017. Per agreement between Puerto Rico Housing and Discover Puerto Rico, grant funds up to $25M may be used to fund marketing activities that boost tourism and attract investors.

Prior to those hurricanes, tourism accounted for 10% of the roughly $100B GDP of Puerto Rico.

Agencies can get a recording of the pre-bid conference held on 21 August by sending an e-mail to .

To be considered, agencies must have a DUNS number and be registered in the System for Award Management (SAMS).

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