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International Tourism Group (ITG) acquires 80% stake in Tourism Industry Advisors (THR)

15 January 2022 (Edited 15 January 2022)

Principals say the two agencies are a natural fit because they already share clients and the Travellyze profiling platform

The owners of International Tourism Group (ITG) announced yesterday in London the acquisition of 80% of Barcelona-based Tourism Industry Advisors (THR).

ITG was itself created in 2021 through the merger of agencies Black Diamond, Interface Tourism and GCE Global Communications Experts, which in aggregate had operations in the UK, France, Spain, Italy, the Netherlands and Germany.

THR offers tourism services in 4 areas:

  • Destination management for competitiveness and sustainability
  • Destination marketing and branding
  • Digital transformation
  • Investment services

In explaining the significance of the acquisition, ITG Board member Christopher Pomeroy said:

“...With the incorporation of THR into our group, we are immediately able to advise and support tourism destinations and strengthen every link in the tourism value chain. THR and ITG are both leaders in their fields and we share many clients for services that vary from feasibility studies, market research, policy, planning and organisation right through to branding, creative, content, trade and media relations, on/offline media, PR, social media. THR has also been using some of our ITG tools such as our traveller profiling platform Travellyze in its consultancy work and the synergies are clear.”

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