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Hawaii Tourism Authority to re-issue branding and marketing RFP for US market



By
04 January 2022

Hawaii DBEDT has rescinded contract awarded earlier on October RFP


Hawaii Department of Business, Economic Development & Tourism Director Mike McCartney announced in a media release yesterday that the award made previously to an unnamed vendor of a contract for US market branding and marketing to begin 1 January 2022 has been rescinded, and a new RFP will be issued "in the coming weeks."

Mr. McCartney said:

“We determined that the solicitation did not provide for consideration of all factors of significance to the agency, therefore it is in the best interest of the State of Hawai‘i to rescind the offer and re-solicit the RFP."

The Hawaii Visitors and Convention Bureau (HVCB) - which at the end of 2021 came off a $105M multi-year contract to promote the state in the US market - will continue to promote Hawaii in the US for up to 6 months until a new RFP has been issued and a new contract awarded.

In October, the HVCB was controversially awarded a sole-source $9.4M contract to oversee the Tourism Authority's destination action management plans and community enrichment programs, and to develop a reservation system.

Go here for links to the Hawaii Tourism Authority RFPs and addenda.


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External Article: https://www.hawaiitourismauthority.org/rfps/


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